Digitalization and Tourism: How X, Y, and Z Generations Make Travel Decisions in the Online Era – by Marcell Kupi
The digital age, generational differences, and travel decisions – without losing sight – by Marcell Kupi The study by Ivancsóné Horváth, Kupi, and Kundi (2025) explores how three generations—X, Y, and Z—make travel decisions in the digital age. Using a quantitative online survey, the authors examine how information sources, visual content, and digital platforms […]
